Litigating High-Stakes Trademark Infringement Cases: Insights from the PODS vs. U-Haul Verdict

IP Attorney Claire Gibson moderated an in-depth CLE event by the Intellectual Property Section of the New York State Bar Association (NYSBA) on May 28, "Litigating High-Stakes Trademark Infringement Cases: Insights from the PODS vs. U-Haul Verdict." This in-person program examined one of the most significant trademark infringement cases in recent history—PODS v. U-Haul—as a key example of the complexities of trademark litigation.

The session explored critical considerations for attorneys handling trademark disputes, including evaluating brand strength, proving infringement and dilution, preparing for litigation, and leveraging trial strategies that can shape case outcomes. Broader implications of the verdict, the role of trademark fame, and strategies for preventing genericide offered valuable insights for both brand owners and litigators.

Attendees gained practical takeaways on strategic decision-making, risk management, and the evolving landscape of trademark law. A networking reception followed the discussion.

The Intellectual Property Law Section of the New York State Bar Association introduces members to the interesting and growing practice areas that make up Intellectual Property Law, including patents, trademarks, copyrights, trade secrets, licensing and internet intellectual property law issues. The section provides educational programs and other activities and invite the participation of attorneys, law students and non-lawyer members of the business community.