Case Study On Growing Your Book (Even As A Busy Mom)

Day Pitney Intellectual Property Partner Andraya Brunau was recently featured on the Life & Law Podcast, where she discussed how lawyers can take a more strategic approach to business development amid one of the profession’s most common challenges: limited time. As both a partner and mother, she explained how tailoring her business development strategy to align with her strengths, interests, and schedule led to more meaningful and sustainable growth.

In the episode, Andraya emphasized the importance of viewing practice development through a business-minded lens—identifying opportunities for cross-collaboration and delivering greater value to clients in light of evolving trends and current issues. She also highlighted how strategically sharing thought leadership pieces with clients and colleagues helped her uncover untapped opportunities, spark new conversations, and drive additional growth.

Her story offers valuable guidance for attorneys seeking to optimize business development ROI and grow their practices more intentionally and effectively, even with a demanding schedule.

Listen to the full podcast here.