Beauty Is in the Eye of the IP Holder: Protecting Beauty Brands in the Cosmetics Industry

IP Counsel S. Claire Gibson will participate in a fireside chat, "Beauty Is in the Eye of the IP Holder: Protecting Beauty Brands in the Cosmetics Industry," at Alt Legal's I ♡ Trademarks Conference in New York on March 18, 2025.
 
The session will explore the complex challenges beauty brands face in acquiring, protecting, and monetizing their trademarks. From product packaging and brand identity to licensing agreements and AI-driven enforcement strategies, the discussion will provide key insights for legal professionals and brand owners navigating today's rapidly evolving cosmetics industry.
 
Topics will include:

• Building a strong brand foundation and managing global trademark clearance challenges
• Safeguarding product names, packaging, and trade dress from infringement
• Leveraging licensing and co-branding agreements while maintaining strict quality control
• Adapting to sustainability trends and utilizing AI tools for brand protection
• Anticipating future shifts in the cosmetics industry to stay ahead of evolving IP demands

Alt Legal is a legal technology company specializing in trademark docketing and IP management software for law firms and in-house legal teams. Beyond software, Alt Legal offers a range of educational initiatives, including webinars, industry reports, and the Alt Legal I ♡ Trademarks Conference, which brings together IP professionals to discuss emerging trends, challenges, and best practices in trademark law.